We’ve been busy tying up all the loose ends here at Peapod so that we can start the new year with a bang.
The last few months have been a study of product pricing. The big question was: how much are customers willing to pay for our product? I was eager to collect lots of data since I didn’t have a good feel for market prices. What I didn’t realize is that we were also gathering valuable information on retail markups.
I’m learning a lot by talking to customers. I get all sorts of feedback: some positive, some negative, and a whole range in between. Here are a couple of gems.
A big thanks to Metzgerei Widmayer, our local butcher, for hosting a jerky tasting! We got a lot of great feedback directly from customers.
Kiddo and I have spent the last few months indulging in playgrounds. At least that’s what Kiddo would tell you. We rode all the different U-bahn lines and all the best buses. At every destination, we played hard.
Peapod’s proof of concept phase has officially begun! We are now in full production mode with our first product, Classic Country Road Beef Jerky. For the next three months, September through November, we will be figuring out distribution and trying to test the market in Stuttgart.
Stay tuned for updates on our progress.