The last few months have been a study of product pricing. The big question was: how much are customers willing to pay for our product? I was eager to collect lots of data since I didn’t have a good feel for market prices. What I didn’t realize is that we were also gathering valuable information on retail markups.
Does This Count as Competition?
Our local grocery store started carrying these pocket sandwiches. I usually taste test foods similar to ours, but in this case I just really don’t want to. Any volunteers?
Competition from the Black Forest
Look what I found!
Our First Disaster
It was the day our first batch of customer-ready jerky was finished. I had hardly slept the night before out of excitement. James and Kiddo met me at the kitchen so we could package it up together.
Notes on Fennel Seeds
Here’s a picture of our Old Country Road jerky. Notice the fennel seeds on top?
I’m learning a lot by talking to customers. I get all sorts of feedback: some positive, some negative, and a whole range in between. Here are a couple of gems.
Thanks to Jerky Up for listing us on their site! We’re happy to be on their Germany page.
James can confirm that one of my favorite activities is looking up ingredients and nutritional content of different foods. So when we sent our beef jerky to the lab for tests, I was delighted. The health department encourages food companies to get lab tests, but I didn’t need much persuading. I wanted to know exactly what was in our jerky.
A big thanks to Metzgerei Widmayer, our local butcher, for hosting a jerky tasting! We got a lot of great feedback directly from customers.
The Proof of Concept Phase Begins
Peapod’s proof of concept phase has officially begun! We are now in full production mode with our first product, Classic Country Road Beef Jerky. For the next three months, September through November, we will be figuring out distribution and trying to test the market in Stuttgart.
Stay tuned for updates on our progress.