Look what I found!
It’s competition from the Black Forest! The thing that struck me is how shockingly similar their product packaging and labeling looks.
I bought a package of their Magic Mustard flavor for a taste test, thinking it would be most similar to our Old Country Road flavor. It actually wasn’t. They’re both spiced, dried beef, but the character is pretty different. Our jerky is thin. We slice it to 2mm before drying. It’s chewy but sometimes almost crispy too. The Black Forest variety was more chewy, like a hunk of meat. A totally different experience. Also, I like our flavor better. Maybe I’m impartial though.
Also, the fine print says “made for Black Forest Snacks GmbH,” strangely not “made by Black Forest Snacks GmbH.” There was no information online either as to who actually produces the jerky. So I guess we’re not actually sure who the competition really is.